Design, in its various forms, can make its way into many pockets of daily life. In
About
2022, Freelance Designer, Cottage, San Francisco, CA
2019, UX Designer, Harvard Business Review, Boston, MA
2018, UX Design Intern, Depict, San Francisco, CA
2016, Designer, Fougeron Architecture, San Francisco, CA
2015, Designer, Swatt Miers Architects, Emeryville, CA
2013, Design Intern, Trace Architecture Office, Beijing, China
2012, Design Intern, Slab Architecture, Brooklyn, NY
2012, Staff, GSAPP Exhibitions, New York, NY
2011, Design Intern, Sou Fujimoto Architects, Tokyo, Japan
2010, Design Intern, Buro Ole Scheeren, Beijing, China
2010, Participant, GSAPP China Lab, Beijing, China
Columbia University GSAPP, Master of Architecture
Middlebury College, Bachelor of Arts
Contact
The existing options experience is a one-way flow from Chain to Trade. Users have to go through the chain to get to the trade ticket. They start by selecting a row in the chain, then pick call or put, and then a quantity and action, before getting the rest of the options trade page.
The new options experience decouples the chain from trade, allowing more user flexibility. Users have the ability to toggle between the two views without losing input data. This design accommodates the range of use cases we’ve identified, which range from users who prefer to start their trade from the chain, those who want to enter trade inputs directly, or those who might want to toggle between the two views.
One of our main goals was the reduce clicks to complete a trade. In the current options flow, users click on a row from the options chain, and then select their call/ put, and then fill in the ticket. In the new experience, users can select a bid or ask from the chain that directly cedes into the ticket, which prefills Strategy, Action, Expiration, and Strike. Users then only have to fill in a quantity, and a bid/ mid/ ask (we default to limit/ day/ margin). In a few steps, the trade is ready for Preview.
The existing trade experience on the app offers two ways to trade: “simplified” and “advanced”. Based on VOC feedback we know that complex trade types (stop loss, specific share, sell, etc..) are difficult to find in the current trade ticket. We believe that a new design will make it easier for customers to complete these complex trade types without negatively impacting the efficiency of placing basic/ more common trades. Can we present additional trade type options to customers (ie stop loss, specific share, sell all, etc.) without impacting the efficiency of basic order types?
The new trade flow features a redesign of every page in the trade flow. We also eliminate the quote page interstitial, which users told us was unncessary.
(Slides 1-4) A new data-rich search page shows more symbol information and entry points to popular destinations, such as recurring investments and open orders.The trade page combines the previous dual-ticket system into a single screen. Finally, the preview and confirm pages are also streamlined to create a unified experience, collating disparate preview and confirm screens from across the app.
The diagram below highlights key pain points we addressed in the redesign, including fractional shares, advanced order types, sell all, sell specific shares, extended hours trading, and cancel & replace.
With the implementation of Modernized Trade, we’ve standardized not only customer-facing pages, but also reduced maintenance and future development effort on the back end. A single equity trade page, along with a common preview and confirm for all trade types, creates a more streamlined trade experience for users, while also minimizing tech debt.
Before we launched the new recurring investments experience in Nov 2023, there was no way to automatically invest stocks, etfs, or unowned mutual funds. How might we resolve structural issues within our existing offerings, and launch a net new product that benefits our users and business goals?
The new recurring investments experience includes new trade types: stocks/ etfs, mutual funds, and Fidfolios baskets. This new experience also provides a common hub from which to track all forms of recurring activity, but bifurcates the investments from cash transfers for easier management. Users can add multiple symbols (up to 10) into a single recurring trade. Customer response has been very positive, with metrics that attest to its product fit spanning novice to advanced traders.
The existing “Scheduled transfers & investments” experience offers automatic cash transfers into Fidelity investment accounts. However, there is no way to invest into stocks, etfs, or mutual funds on a recurring basis.
With the launch of Recurring Investments, customers can now automate stock, mutual fund, ETF, and basket trades. Users can also manage active all recurring plans - investments and cash transfers - in one place.
Before we created this reusable component, there were many ways of displaying quote information across the app, without a consistent approach or visual identity. This approach prevented learned patterns and resulted in repeated development work.
In response, we created a component that is supported by business logic, allowing it to cover various feature views with a single base component, while addressing an app-wide need for consistency and reusability.
In response, we created a component that is supported by business logic, allowing it to cover various feature views with a single base component, while addressing an app-wide need for consistency and reusability.
2019
We visit museums to get away from our phones and screens, so why conflate the two? How might we create a digital experience that enhances the in-person museum experience, while also engaging users online before and after their visits?
Research
(Slides 1-3) The museum is a container for multiple experiences. In addition to the ticketed gallery experience, visitors have access to free public spaces, including a vast lobby, a restaurant, and the museum store. Beyond the public and gallery spaces, a third layer of experience, usually reserved for researchers and education purposes, can be accessed by appointment. The research process uses methods including user-centered practices and business-centered analysis. The following slides detail the process and results of four research methodologies: card sort, user research, business outline, and website tree test.
(Slides 1-3) The museum is a container for multiple experiences. In addition to the ticketed gallery experience, visitors have access to free public spaces, including a vast lobby, a restaurant, and the museum store. Beyond the public and gallery spaces, a third layer of experience, usually reserved for researchers and education purposes, can be accessed by appointment. The research process uses methods including user-centered practices and business-centered analysis. The following slides detail the process and results of four research methodologies: card sort, user research, business outline, and website tree test.
A user-friendly SFMOMA mobile site can help bridge the gap between visitors’ in-person and online experiences. Rather than creating a separate native app, the mobile site is a great way for users to explore the site before their visit, and offers a more fluid experience for the casual visitor.
2018
It’s Wednesday 12:30pm. You’re in the mood for a healthy salad bowl from Greens & Things, but the long line you’re anticipating already puts you off the task. How might we shorten lines and make ordering salads easier? The Greens & Things app, website, and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease in-store congestion by opening up customer flow through the physical space.
With on-the-spot salad customization, a long line forms quickly during rush periods, at times even extending beyond shop doors. The ensuing bottleneck is shown here.
Making digital interventions
In a common scenario, three friends working in separate downtown offices arrange a lunch hour meetup. The Greens & Things mobile app and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease the congestion in-store by opening up the flow through the physical space. Let’s look at how that might work.
In a common scenario, three friends working in separate downtown offices arrange a lunch hour meetup. The Greens & Things mobile app and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease the congestion in-store by opening up the flow through the physical space. Let’s look at how that might work.
The brick & mortar becomes less dependent on a single-queue flow. By giving users different ordering, pickup, and delivery options through the app and website, Greens & Things customers can navigate the lunch rush with a bit more ease.
Final screens
The Greens & Things app imagines an easy way to order off the menu or make your salad just how you like it, and have it ready for pickup when you arrive.
The Greens & Things app imagines an easy way to order off the menu or make your salad just how you like it, and have it ready for pickup when you arrive.
Design task
Imagine you are curating an exhibition at SFMOMA, which will center around an 80-piece collection of an artifact of your choosing. How might you create an identity system around this collection? Deliver the following assets:
- Typography system,
- Logo lockup,
- Stationery system,
- Promotional poster,
- Video asset
The object
A knob is a simple object. It is typically circular, though not always. It is kinetic - its range of motion is limited by the hand that turns it. It is an intuitive interface that hides webs of complexity. Sourced from vintage radios and TV sets, this collection, aptly named Knob Knob, showcases 80 of these commonplace, yet important, objects.
A knob is a simple object. It is typically circular, though not always. It is kinetic - its range of motion is limited by the hand that turns it. It is an intuitive interface that hides webs of complexity. Sourced from vintage radios and TV sets, this collection, aptly named Knob Knob, showcases 80 of these commonplace, yet important, objects.
My collection of 80 knobs, amassed from old radios, appliances, and Ebay
Playful, circular, intuitive, tactile, kinetic
Guided by five descriptors of the object’s key qualities, the following design assets use the knob as muse. The solution identifies and interprets the essence of the object, and creates an identity system around it in preparation for a gallery exhibition.
Guided by five descriptors of the object’s key qualities, the following design assets use the knob as muse. The solution identifies and interprets the essence of the object, and creates an identity system around it in preparation for a gallery exhibition.
Creating a set of visual assets of my collection
Typography design
The collection’s logo lockup uses a typeface I designed on the font-building tool Fontstruct. The full typeface, which I named Mazurka after the Polish folk dance, features both capital and lowercase characters. For Knob Knob, the whimsical look of the lowercase characters suit the project’s irreverent nature. Mazurka’s lowercase “o” is a perfect vessel to contain the 80 knob variations within its thin outline. Accents on letters such as the insect-like “k” creates visual impact, drawing viewers into the quirky world of knobs.
Stationery system
The stationery system uses a Bauhaus-inspired palette of black, white, and red - a tribute to the midcentury origins of the knobs collection. Line drawings are used to express the knobs themselves; thin lines detail the textured ridges of the artifacts. A circle cutout on the envelope creates a playful relationship between the envelope and its contents. The brochure is a set of staggered leaflets that highlight the personalities of individual knobs.
The stationery system uses a Bauhaus-inspired palette of black, white, and red - a tribute to the midcentury origins of the knobs collection. Line drawings are used to express the knobs themselves; thin lines detail the textured ridges of the artifacts. A circle cutout on the envelope creates a playful relationship between the envelope and its contents. The brochure is a set of staggered leaflets that highlight the personalities of individual knobs.
Creating brand awareness
An important part of branding is creating awareness through advertising the exhibition. Promotional posters at the bus stop piques the user’s interest. Intrigued, she checks out the website and buys a ticket. Another promotional opportunity happens inside the museum. Before entering the exhibtion, attendees take a moment to snap a photo for their social media.
An important part of branding is creating awareness through advertising the exhibition. Promotional posters at the bus stop piques the user’s interest. Intrigued, she checks out the website and buys a ticket. Another promotional opportunity happens inside the museum. Before entering the exhibtion, attendees take a moment to snap a photo for their social media.
Ads with QR code in waiting spaces
Ads with QR code in waiting spaces
The museum experience
The entrance/ exit to the exhibit presents visitors with photo opportunities, whether they came for Knob Knob, or are just passing through. Inside the exhibition, visitors stop to watch a mezmerizing video of looping knobs. Using key descriptors as inspiration (playful, circular, kinetic), the motion plays on the idea of the circle as an endless surface.
The entrance/ exit to the exhibit presents visitors with photo opportunities, whether they came for Knob Knob, or are just passing through. Inside the exhibition, visitors stop to watch a mezmerizing video of looping knobs. Using key descriptors as inspiration (playful, circular, kinetic), the motion plays on the idea of the circle as an endless surface.
Image courtesy of 500folsom.com
Site
Transbay BLock 9 is a 600,000 sq ft multi-use development in downtown San Francisco. Fougeron Architecture was commissioned to design the podium (levels 1-8), and SOM took on the tower (levels 1-24). The site model below shows the building’s location next to the highway offramp into downtown SF, and marks its place amongst other Transbay development projects.
BIM Collaboration
Revit allows cross-functional partners to collaborate in a single builing model. This workflow was an important aspect of our day to day work on Transbay Block 9 because architects from Fougeron Architects and SOM, as well as civil, structural, and MEP engineers, could all access the latest building information from a single source.
Revit allows cross-functional partners to collaborate in a single builing model. This workflow was an important aspect of our day to day work on Transbay Block 9 because architects from Fougeron Architects and SOM, as well as civil, structural, and MEP engineers, could all access the latest building information from a single source.
Deliverables
(Slides 1-3) My part in the process was to help bring designs from 50% DD to 100% CD. My main responsibilities included plans, RCPs, interior elevations, and iterative studies of HVAC design in units. Work samples below from Fougeron Architecture in collaboration with SOM for Transbay Block 9.
(Slides 1-3) My part in the process was to help bring designs from 50% DD to 100% CD. My main responsibilities included plans, RCPs, interior elevations, and iterative studies of HVAC design in units. Work samples below from Fougeron Architecture in collaboration with SOM for Transbay Block 9.
Model-making
Phase-based deliverables
Phase-based deliverables
Swatt Miers Architects
Emeryville, CA
Emeryville, CA
Trace Architecture Office
Beijing, China
Phase: Schematic presentation
Beijing, China
In-app animations
Illustrator, After Effects
Depict, 2018
Depict is a startup that curates and broadcasts artwork onto its 4k quality frame. These loading animations are concepts created for the native app.
Illustrator, After Effects
Depict, 2018
Depict is a startup that curates and broadcasts artwork onto its 4k quality frame. These loading animations are concepts created for the native app.
City scene
Rhino, Illustrator, After Effects
The scene below is a part of a larger cityscape animation created using combined 2D, 3D, and motion graphics techniques.
Rhino, Illustrator, After Effects
2016
The scene below is a part of a larger cityscape animation created using combined 2D, 3D, and motion graphics techniques.
Rhino, Illustrator, After Effects
2016The animation below is a class project inspired by the 2016 Rio Summer Olympics. The assignment is to create an ad spot for the local TV station, IDTV. The swimmers are found footage from a swimming website. The rest of the animation is created through combined 2D, 3D, and motion graphic techniques.