JODIE ZHANG

Jodie’s work at Fidelity Investments centers on bringing sophisticated investment tools to users with clarity and speed. Her work on the flagship mobile app includes: a redesigned Option Chain & Trade experience that combines user-friendly, data-driven design with powerful functionality, a new Equity Trade flow that helps investors stay confident and connected in every market moment, and a net new Auto Invest capability that makes recurring investing available to customers at all stages of their investing journey. Finally, Brokerage Quote delivers a consistent approach to quote displays across the app.

Design, in its many forms, can provide ways for finding solutions to everyday problems. The following projects pose ways in which UX applications can impact routine in-person user behavior. In Museum Mobile, a mobile-first strategy extends the museum experience beyond its walls. In a variation on the theme, Salad Solutions considers the effects of digital interventions on a downtown salad bar. Scaling up from a city block to the city itself, Future Muni looks at technology’s relationship with public utilities, and whether we can envision a future of municiple transportation which leverages technology without exclusion.  

In a more playful turn, Knobs documents the process of creating an identity system around found objects, applying assorted visual techniques to uncover its hidden story. One of the most fun and expressive ways to enrich storytelling is through the use of animation. In Motion highlights a few cases in which movement can help bring scenes to life.


About
2020–, Principal UX Designer, Fidelity Investments, New York, NY
2022, Freelance Designer, Cottage, San Francisco, CA
2019, UX Designer, Harvard Business Review, Boston, MA
2018, UX Design Intern, Depict, San Francisco, CA
2016, Designer, Fougeron Architecture, San Francisco, CA
2015, Designer, Swatt Miers Architects, Emeryville, CA
2013, Design Intern, Trace Architecture Office, Beijing, China
2012, Design Intern, Slab Architecture, Brooklyn, NY
2012, Staff, GSAPP Exhibitions, New York, NY
2011, Design Intern, Sou Fujimoto Architects, Tokyo, Japan
2010, Design Intern, Buro Ole Scheeren, Beijing, China
2010, Participant, GSAPP China Lab, Beijing, China

Columbia University GSAPP, Master of Architecture
Middlebury College, Bachelor of Arts

Contact

04.Brokerage Quote
Fidelity Investments
2024 Product Design
Launching the reusable Brokerage Quote component played a key role in reshaping trade on the app. The new component offers a cohesive approach to the way stock quotes are displayed across the app, while reducing backend complexity.




Problem
Before we created this reusable component, there were many ways of displaying quote information across the app, without a consistent approach or visual identity. This approach prevented learned patterns and resulted in repeated development work. 






Creating a reusable component

In response, we created a component that is supported by business logic, allowing it to cover various feature views with a single base component, while addressing an app-wide need for consistency and reusability.




Scaling across feature views

 In response, we created a component that is supported by business logic, allowing it to cover various feature views with a single base component, while addressing an app-wide need for consistency and reusability.