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Jodie Zhang

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Jodie’s work at Fidelity Investments centers on bringing sophisticated investment tools to users with clarity and speed. Her work on the flagship mobile app includes: a redesigned Option Chain & Trade experience that combines user-friendly, data-driven design with powerful functionality; an updated Equity Trade flow that helps investors stay confident and connected in every market moment; a net new Auto Invest capability that makes recurring investing available to customers at all stages of their investing journey; and a reusable Brokerage Quote that delivers a consistent approach to quote displays across the app.

In-person experiences can also provide rich context for design, whether the response is digital or physical in form. Museum Mobile offers a mobile-first strategy that extends the museum experience beyond its walls. Transbay Block 9 takes part in a mixed-use urban development project whose goal is to transform the area into a transit-friendly, high-density neighborhood. Contemporary Art Institute finds form through material exploration and beauty in contrasts. The act of making is again spotlighted in Making Models, which looks at physical models as a means for communicating design intent at various altitudes. Design’s central role in storytelling plays out in Knobs — an exercise in uncovering an identity system around found objects, and in In Motion — examples of enriched digital storytelling through animation.

About

2020–, Principal UX Designer, Fidelity Investments, New York, NY
2022, Freelance Designer, Cottage, San Francisco, CA
2019, UX Designer, Harvard Business Review, Boston, MA
2018, UX Design Intern, Depict, San Francisco, CA
2016, Designer, Fougeron Architecture, San Francisco, CA
2015, Designer, Swatt Miers Architects, Emeryville, CA
2013, Design Intern, Trace Architecture Office, Beijing, China
2012, Design Intern, Slab Architecture, Brooklyn, NY
2012, Staff, GSAPP Exhibitions, New York, NY
2011, Design Intern, Sou Fujimoto Architects, Tokyo, Japan
2010, Design Intern, Buro Ole Scheeren, Beijing, China
2010, Participant, GSAPP China Lab, Beijing, China

Columbia University GSAPP, Master of Architecture
Middlebury College, Bachelor of Arts

Contact
Brokerage Quote, Fidelity Investments (2024)
Product Design


Summary
Quote information is an important aspect of trading and portfolio monitoring. Yet, there lacked a cohesive approach to this data, which appears in many contexts across the app. In response, we created a component that is supported by business logic, allowing it to cover a variety of feature views with a single base component, while addressing an app-wide need for consistency and reusability.


Problem
Before we created a reusable quote component, there were many ways of displaying quote information across the app, without a consistent approach or visual identity. This approach prevented learned patterns and resulted in repeated development work. 
Solution

Launching the reusable Brokerage Quote component played a key role in reshaping trade on the app. The new component offers a cohesive approach to the way stock quotes are displayed across the app, while reducing backend complexity.