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Jodie Zhang

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Jodie’s work at Fidelity Investments centers on bringing sophisticated investment tools to users with clarity and speed. Her work on the flagship mobile app includes: a redesigned Option Chain & Trade experience that combines user-friendly, data-driven design with powerful functionality; an updated Equity Trade flow that helps investors stay confident and connected in every market moment; a net new Auto Invest capability that makes recurring investing available to customers at all stages of their investing journey; and a reusable Brokerage Quote that delivers a consistent approach to quote displays across the app.

In-person experiences can also provide rich context for design, whether the response is digital or physical in form. Museum Mobile offers a mobile-first strategy that extends the museum experience beyond its walls. Transbay Block 9 takes part in a mixed-use urban development project whose goal is to transform the area into a transit-friendly, high-density neighborhood. Contemporary Art Institute finds form through material exploration and beauty in contrasts. The act of making is again spotlighted in Making Models, which looks at physical models as a means for communicating design intent at various altitudes. Design’s central role in storytelling plays out in Knobs — an exercise in uncovering an identity system around found objects, and in In Motion — examples of enriched digital storytelling through animation.

About

2020–, Principal UX Designer, Fidelity Investments, New York, NY
2022, Freelance Designer, Cottage, San Francisco, CA
2019, UX Designer, Harvard Business Review, Boston, MA
2018, UX Design Intern, Depict, San Francisco, CA
2016, Designer, Fougeron Architecture, San Francisco, CA
2015, Designer, Swatt Miers Architects, Emeryville, CA
2013, Design Intern, Trace Architecture Office, Beijing, China
2012, Design Intern, Slab Architecture, Brooklyn, NY
2012, Staff, GSAPP Exhibitions, New York, NY
2011, Design Intern, Sou Fujimoto Architects, Tokyo, Japan
2010, Design Intern, Buro Ole Scheeren, Beijing, China
2010, Participant, GSAPP China Lab, Beijing, China

Columbia University GSAPP, Master of Architecture
Middlebury College, Bachelor of Arts

Contact
Museum Mobile, Case Study (2019)
Product Design


Summary

The San Francisco Museum of Modern Art (SFMOMA) draws over a million annual visitors with its collections in painting, sculpture, photography, design and media arts. Its cultural importance to the city is undeniable. Drawing on UX usability research and on-site analysis, this project proposes a new mobile strategy to help visitors navigate the museum’s offerings.

Problem
We visit museums to get away from our phones and screens, so why conflate the two? How might we create a digital experience that enhances the in-person museum experience, while also engaging users online before and after their visits?
Solution
A user-friendly SFMOMA mobile site can help bridge the gap between visitors’ in-person and online experiences. Rather than creating a separate native app, the mobile site is a great way for users to explore the site before their visit, and offers a more fluid experience for the casual visitor.





Research
(Slides 1-3) The museum is a container for multiple experiences. In addition to the ticketed gallery experience, visitors have access to free public spaces, including a vast lobby, a restaurant, and the museum store. Beyond the public and gallery spaces, a third layer of experience, usually reserved for researchers and education purposes, can be accessed by appointment. The research process uses methods including user-centered practices and business-centered analysis. The following slides detail the process and results of four research methodologies: card sort, user research, business outline, and website tree test.