JODIE ZHANG

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About
2020–, Principal UX Designer, Fidelity Investments, New York, NY
2022, Freelance Designer, Cottage, San Francisco, CA
2019, UX Designer, Harvard Business Review, Boston, MA
2018, UX Design Intern, Depict, San Francisco, CA
2016, Designer, Fougeron Architecture, San Francisco, CA
2015, Designer, Swatt Miers Architects, Emeryville, CA
2013, Design Intern, Trace Architecture Office, Beijing, China
2012, Design Intern, Slab Architecture, Brooklyn, NY
2012, Staff, GSAPP Exhibitions, New York, NY
2011, Design Intern, Sou Fujimoto Architects, Tokyo, Japan
2010, Design Intern, Buro Ole Scheeren, Beijing, China
2010, Participant, GSAPP China Lab, Beijing, China

Columbia University GSAPP, Master of Architecture
Middlebury College, Bachelor of Arts

Contact

05. Salad Solutions
Case Study
2018 Product Design
We should spend lunch breaks enjoying a walk or chatting with friends, not queuing for bespoke salad. And although shop employees work at lightning speeds to fulfill orders, the inefficiencies of on-the-spot customization results in bottlenecking. This project explores the impact of digital solutions on the downtown salad bar.





Problem
It’s Wednesday 12:30pm. You’re in the mood for a healthy salad bowl from Greens & Things, but the long line you’re anticipating already puts you off the task. How might we shorten lines and make ordering salads easier? The Greens & Things app, website, and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease in-store congestion by opening up customer flow through the physical space.





Before: without digital solutions
With on-the-spot salad customization, a long line forms quickly during rush periods, at times even extending beyond shop doors. The ensuing bottleneck is shown here.





Making digital interventions
In a common scenario, three friends working in separate downtown offices arrange a lunch hour meetup. The Greens & Things mobile app and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease the congestion in-store by opening up the flow through the physical space. Let’s look at how that might work. 







After: Congestion relief
The brick & mortar becomes less dependent on a single-queue flow. By giving users different ordering, pickup, and delivery options through the app and website, Greens & Things customers can navigate the lunch rush with a bit more ease.





Final screens
The Greens & Things app imagines an easy way to order off the menu or make your salad just how you like it, and have it ready for pickup when you arrive.