JODIE ZHANG

Jodie’s work at Fidelity Investments centers on bringing sophisticated investment tools to users with clarity and speed. Her work on the flagship mobile app includes: a redesigned Option Chain & Trade experience that combines user-friendly, data-driven design with powerful functionality; an updated Equity Trade flow that helps investors stay confident and connected in every market moment; a net new Auto Invest capability that makes recurring investing available to customers at all stages of their investing journey; and a reusable Brokerage Quote that delivers a consistent approach to quote displays across the app.

Design, in its various forms, can make its way into many pockets of daily life. In Museum Mobile, a mobile-first strategy extends the museum experience beyond its walls. Salad Solutions considers the effects of digital interventions on a downtown salad bar. Transbay Block 9 takes part in a mixed-use urban development project whose goal is to transform the area into a transit-friendly, high-density neighborhood. Contemporary Art Institute tests the boundary between the building as a sensory and formal experience. Making Models looks at physical model-making as a means for communicating design intent. In a playful turn, Knobs documents the process of creating an identity system around found objects, applying assorted visual techniques to uncover its hidden story. In Motion highlights ways in which movement can an enrich digital storytelling.

About
2020–, Principal UX Designer, Fidelity Investments, New York, NY
2022, Freelance Designer, Cottage, San Francisco, CA
2019, UX Designer, Harvard Business Review, Boston, MA
2018, UX Design Intern, Depict, San Francisco, CA
2016, Designer, Fougeron Architecture, San Francisco, CA
2015, Designer, Swatt Miers Architects, Emeryville, CA
2013, Design Intern, Trace Architecture Office, Beijing, China
2012, Design Intern, Slab Architecture, Brooklyn, NY
2012, Staff, GSAPP Exhibitions, New York, NY
2011, Design Intern, Sou Fujimoto Architects, Tokyo, Japan
2010, Design Intern, Buro Ole Scheeren, Beijing, China
2010, Participant, GSAPP China Lab, Beijing, China

Columbia University GSAPP, Master of Architecture
Middlebury College, Bachelor of Arts
Contact
06
Salad Solutions, Case Study (2018)
Product Design



Problem
It’s Wednesday 12:30pm. You’re in the mood for a healthy salad bowl from Greens & Things, but the long line you’re anticipating already puts you off the task. How might we shorten lines and make ordering salads easier? The Greens & Things app, website, and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease in-store congestion by opening up customer flow through the physical space.


Original video courtesy of Business Insider
Solution
With multi-channel digital solutions, the brick & mortar becomes less dependent on a single-queue flow. By giving users different ordering, pickup, and delivery options through the app and website, Greens & Things customers can navigate the lunch rush with a bit more ease.

In a common scenario, three friends working in separate downtown offices arrange a lunch hour meetup. The Greens & Things mobile app and self ordering kiosks are able to meet a wider range of user needs, making coordination more seamless.






Finding conjestion relief
With on-the-spot salad customization, a long line forms quickly during rush periods, at times even extending beyond shop doors. The ensuing bottleneck is shown in the top image.

By implementing digital solutions, customers use the Greens & Things app for asynchronous ordering. With their implementation, we can ease in-store congestion by opening up the flow through the physical space.





App design
The Greens & Things app imagines an easy way to order off the menu or make your salad just how you like it. The user flow follows a two-tab structure that defaults to the house menu, drawing on a mental model that eases users into further decision-making. A la carte menu items may then prompt users build their own salads. The checkout process is familiar and designed to feel as frictionless as possible.