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Jodie Zhang

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Jodie’s work at Fidelity Investments centers on bringing sophisticated investment tools to users with clarity and speed. Her work on the flagship mobile app includes: a redesigned Option Chain & Trade experience that combines user-friendly, data-driven design with powerful functionality; an updated Equity Trade flow that helps investors stay confident and connected in every market moment; a net new Auto Invest capability that makes recurring investing available to customers at all stages of their investing journey; and a reusable Brokerage Quote that delivers a consistent approach to quote displays across the app.

In-person experiences can also provide rich context for design, whether the response is digital or physical in form. Museum Mobile offers a mobile-first strategy that extends the museum experience beyond its walls. Transbay Block 9 takes part in a mixed-use urban development project whose goal is to transform the area into a transit-friendly, high-density neighborhood. Contemporary Art Institute finds form through material exploration and beauty in contrasts. The act of making is again spotlighted in Making Models, which looks at physical models as a means for communicating design intent at various altitudes. Design’s central role in storytelling plays out in Knobs — an exercise in uncovering an identity system around found objects, and in In Motion — examples of enriched digital storytelling through animation.

About

2020–, Principal UX Designer, Fidelity Investments, New York, NY
2022, Freelance Designer, Cottage, San Francisco, CA
2019, UX Designer, Harvard Business Review, Boston, MA
2018, UX Design Intern, Depict, San Francisco, CA
2016, Designer, Fougeron Architecture, San Francisco, CA
2015, Designer, Swatt Miers Architects, Emeryville, CA
2013, Design Intern, Trace Architecture Office, Beijing, China
2012, Design Intern, Slab Architecture, Brooklyn, NY
2012, Staff, GSAPP Exhibitions, New York, NY
2011, Design Intern, Sou Fujimoto Architects, Tokyo, Japan
2010, Design Intern, Buro Ole Scheeren, Beijing, China
2010, Participant, GSAPP China Lab, Beijing, China

Columbia University GSAPP, Master of Architecture
Middlebury College, Bachelor of Arts

Contact
In Motion, Animations (2016-2018)
Motion Graphics


Summary

Motion animation is a technique that I have enjoyed exploring across professional and personal projects. Whether it’s a short gif or a longer format video, motion design can communicate ideas that enrich the story in new ways.
In-app animations
Illustrator, After Effects
Depict, 2018

Depict is a startup that curates and broadcasts artwork onto its 4k quality frame. These loading animations are concepts created for the native app, to be displayed as the app loads its content, and as users connect to wifi.

City scene
Rhino, Illustrator, After Effects
2016

The scene below is a part of a larger cityscape animation created using combined 2D, 3D, and motion graphics techniques.

Ad spot
Rhino, Illustrator, After Effects
2016
The animation below is a class project inspired by the 2016 Rio Summer Olympics. The assignment is to create an ad spot for the local TV station, IDTV. The swimmers are found footage from a swimming website. The rest of the animation is created through combined 2D, 3D, and motion graphic techniques.