JODIE ZHANG

Jodie’s work at Fidelity Investments centers on bringing sophisticated investment tools to users with clarity and speed. Her work on the flagship mobile app includes: a redesigned Option Chain & Trade experience that combines user-friendly, data-driven design with powerful functionality; an updated Equity Trade flow that helps investors stay confident and connected in every market moment; a net new Auto Invest capability that makes recurring investing available to customers at all stages of their investing journey; and a reusable Brokerage Quote that delivers a consistent approach to quote displays across the app.

Design, in its various forms, can make its way into many pockets of daily life. In Museum Mobile, a mobile-first strategy extends the museum experience beyond its walls. In a variation on the theme, Salad Solutions considers the effects of digital interventions on a downtown salad bar. In a more playful turn, Knobs documents the process of creating an identity system around found objects, applying assorted visual techniques to uncover its hidden story. Transbay Block 9 takes part in a mixed-use urban development project whose goal is to transform the area into a transit-friendly, high-density neighborhood. Contemporary Art Institute tests the boundary between the building as a sensory and formal experience. Making Models looks at physical model-making as a means for communicating design intent. In Motion highlights ways in which movement can an enrich digital storytelling.

About
2020–, Principal UX Designer, Fidelity Investments, New York, NY
2022, Freelance Designer, Cottage, San Francisco, CA
2019, UX Designer, Harvard Business Review, Boston, MA
2018, UX Design Intern, Depict, San Francisco, CA
2016, Designer, Fougeron Architecture, San Francisco, CA
2015, Designer, Swatt Miers Architects, Emeryville, CA
2013, Design Intern, Trace Architecture Office, Beijing, China
2012, Design Intern, Slab Architecture, Brooklyn, NY
2012, Staff, GSAPP Exhibitions, New York, NY
2011, Design Intern, Sou Fujimoto Architects, Tokyo, Japan
2010, Design Intern, Buro Ole Scheeren, Beijing, China
2010, Participant, GSAPP China Lab, Beijing, China

Columbia University GSAPP, Master of Architecture
Middlebury College, Bachelor of Arts
Contact
In Motion Animated ProjectsMotion Graphics2016-2018                        
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In-app animations
Illustrator, After Effects
Depict, 2018
Depict is a startup that curates and broadcasts artwork onto its 4k quality frame. These loading animations are concepts created for the native app, to be displayed as the app loads its content, and as users connect to wifi.




City scene
Rhino, Illustrator, After Effects
2016
The scene below is a part of a larger cityscape animation created using combined 2D, 3D, and motion graphics techniques.



Ad spot
Rhino, Illustrator, After Effects
2016The animation below is a class project inspired by the 2016 Rio Summer Olympics. The assignment is to create an ad spot for the local TV station, IDTV. The swimmers are found footage from a swimming website. The rest of the animation is created through combined 2D, 3D, and motion graphic techniques.