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Salad Solutions
Case Study
Product Design. 2018
We should spend lunch breaks enjoying a walk or chatting with friends, not queuing for bespoke salad. And although shop employees work at lightning speeds to fulfill orders, the inefficiencies of on-the-spot customization results in bottlenecking. This project explores the impact of digital solutions on the downtown salad bar.
Problem
How do we solve the lunch rush fiasco we’re trapped in?
It’s Wednesday 12:30pm. You’re in the mood for a healthy salad bowl from Greens & Things, but the long line you’re anticipating already puts you off the task. How might we shorten lines and make ordering salads easier? The Greens & Things app, website, and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease in-store congestion by opening up customer flow through the physical space. The storyboard below plays out one such scenario.
Video courtesy of Business Insider
Mapping common use cases
Three friends arrange a lunch hour meetup
The Greens & Things mobile app and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease the congestion in-store by opening up the flow through the physical space. Let’s look at how that might work.
Before: without digital solutions
One-way traffic creates long wait times and frustration
With on-the-spot salad customization, a long line forms quickly during rush periods, at times even extending beyond shop doors. The ensuing bottleneck is shown here.
Making digital interventions
Implement multichannel solutions
The Greens & Things mobile app and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease the congestion in-store by opening up the flow through the physical space. Let’s look at how that might work.
After: Congestion relief
Increasing porosity & easing bottlenecks
The brick & mortar becomes less dependent on a single-queue flow. By giving users different ordering, pickup, and delivery options through the app and website, Greens & Things customers can navigate the lunch rush with a bit more ease.
Product proposal
Greens & Things app
The Greens & Things app imagines an easy way to order off the menu or make your salad just how you like it, and have it ready for pickup when you arrive.