Case Study
Product Design. 2018
Salad Solutions - We should spend lunch breaks enjoying a walk or chatting with friends, not queuing for bespoke salad. And although shop employees work at lightning speeds to fulfill orders, the inefficiencies of on-the-spot customization results in bottlenecking. This project explores the impact of digital solutions on the downtown salad bar.
Problem
It’s Wednesday 12:30pm. You’re in the mood for a healthy salad bowl from Greens & Things, but the long line you’re anticipating already puts you off the task. How might we shorten lines and make ordering salads easier? The Greens & Things app, website, and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease in-store congestion by opening up customer flow through the physical space.
How do we solve the lunch rush fiasco we’re trapped in?
It’s Wednesday 12:30pm. You’re in the mood for a healthy salad bowl from Greens & Things, but the long line you’re anticipating already puts you off the task. How might we shorten lines and make ordering salads easier? The Greens & Things app, website, and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease in-store congestion by opening up customer flow through the physical space.
Video courtesy of Business Inside
Before: without digital solutions
One-way traffic creates long wait times and frustration
With on-the-spot salad customization, a long line forms quickly during rush periods, at times even extending beyond shop doors. The ensuing bottleneck is shown here.
Making digital interventions
Implement multichannel solutions
In a common scenario, three friends working in separate downtown offices arrange a lunch hour meetup. The Greens & Things mobile app and self ordering kiosks are able to meet a wider range of user needs. With their implementation, we can ease the congestion in-store by opening up the flow through the physical space. Let’s look at how that might work.
After: Congestion relief
The brick & mortar becomes less dependent on a single-queue flow. By giving users different ordering, pickup, and delivery options through the app and website, Greens & Things customers can navigate the lunch rush with a bit more ease.
Increasing porosity & easing bottlenecks
The brick & mortar becomes less dependent on a single-queue flow. By giving users different ordering, pickup, and delivery options through the app and website, Greens & Things customers can navigate the lunch rush with a bit more ease.
Product proposal
The Greens & Things app imagines an easy way to order off the menu or make your salad just how you like it, and have it ready for pickup when you arrive.
Greens & Things app
The Greens & Things app imagines an easy way to order off the menu or make your salad just how you like it, and have it ready for pickup when you arrive.